Every business owner wants their brand to be the go-to choice for local consumers — the option customers prefer over any of the competitors.

Home service franchise owners have some unique advantages here, including resources and support structures offered by their franchising platform. When leveraged properly, this support can be invaluable for establishing local franchises as the best options within their respective markets.

Harnessing the power of franchising

Consider just a few examples of using centralized support to establish success at the local level.

• Centralized sales and marketing tools: Attracting positive attention from local consumers can be challenging, especially in more competitive markets. Franchises often offer robust technological tools and systems for marketing and generating leads. For example, franchise owners in the Five Star Franchising system benefit from ProNexis, which offers around-the-clock sales support to ensure opportunities are properly captured. For any business to establish itself as the brand of choice, having full-scale sales and marketing tools are a must. This is a major advantage for entrepreneurs who choose to purchase a home service franchise.
  
  
• Increased buying power: Another important form of franchise support is increased buying power. A national home service franchise can commit to bulk purchasing at a negotiated price, allowing local owners to get equipment and supplies at a far more affordable rate than they would otherwise. This can free them up to invest more in developing a strong local brand identity.
  
  
• Expert-level training: Ultimately, to become the go-to for consumers, local franchises must provide a high level of service and a frictionless customer experience. Franchises provide robust training to help local owners run their businesses smoothly, which frees them to focus on meeting customer expectations.

If you’re ready to learn more about harnessing the power of franchising to create a go-to brand, there’s no reason to wait any longer. Let’s get started! Take our Five Star Franchising quiz to find the franchising opportunity that’s right for you.