Launching a new business always entails some level of uncertainty. Even the most prescient entrepreneurs cannot perfectly predict broader economic trends, shifts in consumer preference or evolutions in the competitive landscape. Even so, seasons of economic flux can pose particular challenges — making it essential for aspiring entrepreneurs to choose their business model wisely.

Recession-resilient franchises — particularly in the home services sector — can provide new entrepreneurs with some peace of mind. Simply put, recession-resilient franchising offers critical safeguards against economic tumult, positioning local owners for long-term success.

Essential, high-value services

Home service franchises are generally considered to be more recession-resilient than others, for a simple reason — these companies offer services that are truly essential to home and business owners. They deliver high value irrespective of broader economic trends.

Homeowners always need reliable pest control, no matter what the markets look like; and when faced with flooding, fire or natural disaster, homeowners always need packout and content restoration services. This is true even in times of economic slowdown because the services are simply that vital.

The bottom line: high-value home services provide a smart way to ensure consistent revenues in a way that’s not necessarily aligned with broader consumer trends.

The benefits of franchising

The franchising model further bolsters the recession-resiliency of home service businesses. Some of the benefits of choosing a franchising platform include:

• Lower cost of entry: Entrepreneurs who have a high level of economic anxiety may not wish to invest huge sums of money in a new business. With franchising, they don’t have to. Four Five Star Franchising brands were recently honored by Entrepreneur for their ease and affordability.
  
  
• Built-in name recognition: Establishing a new brand can be challenging, even under the best of times — all the more so when consumers are in a thriftier mindset. Franchises offer established identities and customer bases, making it easier to generate business out of the gate.
  
  
• Centralized resources and support: Belonging to a franchising platform means you can draw on shared resources, from marketing collateral to training protocols to proven procedures. An example of this would be Five Star Franchising’s ProNexis platform. ProNexis provides Five Star brands with around-the-clock support for sales and marketing. All of these proven solutions provide stability during uncertain times. And established procedures also deliver more affordable options for consumers.

Business ownership is an attainable goal even in less-than-favorable economic conditions, and recession-resilient franchising is a smart way to pursue it. Learn more about recession-resilient home service franchising options on our website or give us a call at (855) 550-0900. If you are ready to get started, take our Five Star Franchising quiz to find the perfect fit for you.