Article Featured in Franchising.com

The early weeks of 2025 were marked by a high level of economic angst, with public polling suggesting rising concerns over inflation and a precipitous drop in consumer sentiment. While seasons of economic instability have historically been ill-suited for fledgling entrepreneurship, one type of business ownership bucks the trend: multi-unit franchising.

As of 2025, multi-unit ownership now accounts for more than half of the franchise industry — representing growth of more than 100% since 2019.

These numbers shouldn’t surprise anyone. Multi-unit ownership is a logical way to mediate the era’s economic uncertainty and to provide a judicious path toward business growth. And for entrepreneurs who dream of multi-unit ownership or expansion, franchising provides some built-in advantages.

Operational consistency is the key

One of the hallmarks of franchising is operational consistency. Simply put, working within a franchise ecosystem provides local owners with proven models to get their business up and running as smoothly as possible. This includes everything from training to financial benchmarks, marketing collateral to clear internal processes. When executed properly, these proven models should make the daily operation of the company frictionless.

Not only is it frictionless, but it’s also replicable. Once mastered, the model that works for one local franchise location can be copied elsewhere, meaning the owner who wants to open a second unit (or even several new units) isn’t starting from scratch. They already know how to execute their new location because it’s something they’ve done before.

Amidst economic uncertainty, building a new business from scratch may seem risky, but replicating a proven model can provide entrepreneurs with greater confidence for business expansion.

Growing into new and untapped markets

Speaking of expansion, another reason why multi-unit franchising is on the rise — even during a season of heightened economic tension — is that the franchising model provides owners with a roadmap for moving into new and untapped markets.

Franchises come with built-in name recognition. So, rather than having to launch an unknown brand, entrepreneurs get to carry a proven brand with them no matter where they go. When setting up shop in a new state or a new market, franchise owners enjoy a leg up with an established identity and an existing customer base.

Meanwhile, the resources provided by the franchise platform can help owners navigate state-specific regulatory needs, including permitting, which helps streamline the expansion process.

Obtaining financing for growth

A final advantage that franchising provides entrepreneurs looking to scale a business is relative ease obtaining financing for growth opportunities.

Because they are proven names with dependable models, franchises present a lower level of risk for investors, which often means more capital is available for new business owners looking to accelerate their growth.

The flexible financing available to franchise owners, along with the resources and support shared within the franchise network, combine to facilitate smart, scalable growth — ensuring a wise way forward to opening multiple businesses spanning various markets and geographies.  

During a season of economic tumult, that’s exactly what many aspiring business owners seek—meaning multi-unit ownership remains one of the most promising venues to pursue entrepreneurship on a broad scale.

Michael Moorhouse is president of Mosquito Shield, America’s trusted provider of effective residential mosquito and tick control service. Mosquito Shield, part of the Five Star Franchising platform of home service brands, was ranked the #1 franchise in pest control by Entrepreneur in 2023, 2024 and 2025.